The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development. 

The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims: 

1. Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge;
2. Discipline media professionals with leadership and management acumen;
3. Cultivate media professionals to become executive leaders in the media industry; and
4. Lay a foundation for those interested in further advanced studies in media or management.