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Master of Science (MSc) in Global Marketing Management (This is a joint degree programme collaborated with University of Sheffield, UK.)

School of Business


Study Mode Full-time: 1 year

Tuition Fee UK/EU students: GBP7,125 (UK Semester) and HK$126,000 (Hong Kong Semester); International students: GBP13,025 (UK Semester) and HK$126,000 (Hong Kong Semester)

Cut Off Date 09 Sep 2021

Year of Entry 2021 September

Funding Nature Self-financed

Application DeadlineApplication closed

Programme DirectorProf Noel SIU 

Programme Office (852) 3411 5712 / (44) 114 222 3376  

Selection Process
  1. Interested applicants please apply through The University of Sheffield’s Online Application System at
  2. You will get a reply from the University of Sheffield regarding your application within 4 weeks in a normal case.

The Programme aims to:

  1. Provide students with the knowledge and skills appropriate to commence an international career associated with marketing management.
  2. Develop students’ understanding of marketing theories and practices associated with global organisations in order to enable them to identify and critically evaluate the strategies adopted in meeting the challenges imposed by changing social, political and economic environments.
  3. Develop students’ understanding of the impact of contextual forces acting on businesses in the marketing discipline.
  4. Develop students’ understanding of and ability to conduct rigorous international related market research through independent study, leading to the submission of a dissertation.
  5. Provide students with a unique international opportunity to experience high quality learning and teaching that are delivered across two research-led universities i.e., University of Sheffield and HKBU, where they will interact with faculty and students from different cultures.

Programme Structure

Units Requirement 36 units*
Required Courses 27 units
Project Dissertation 9 units

* 1 HKBU unit shall be counted as equivalent to 5 TUOS credits of the University of Sheffield.


Study Curriculum The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses.

Academic Qualification

  1. A good degree in any subject (an upper second class (2:1) honours or higher; or equivalent); or
  2. Approved professional qualification combined with a desire to learn about principles and practices of marketing.

Applicants do not need prior marketing or management experience.


Language Proficiency Requirement

A national (or university graduates) of a majority native English speaking country do not need to complete a specific English language qualification.

List of majority native English speaking countries:

Other than students from native English speaking countries, an English language qualification is required: IELTS is our preferred test of language. You need an overall band score of 6.5 in International English Language Testing System (IELTS); with not less than 6 in each component test.

If you are unable to sit the IELTS, you should take TOEFL. If you take TOEFL, please note that the internet-based test (iBT) is the only TOEFL qualification that we accept.  TOEFL iBT’s equivalent: 88.

Comparison of English language test scores (IELTS, TOEFL iBT etc):
Other acceptable English language qualifications:

Hong Kong Baptist University
MScGMM Academic Scholarships
Scholarships of HK$10,000 will be granted to students with outstanding academic performance at the end of the programme. Students do not need to apply for the scholarship under this merit-based scholarships scheme.

MScGMM Global Exposure Award
MSc GMM applicants with global exposure can apply for the MScGMM Global Exposure Award. A maximum of five awardees per year, each will be awarded with HK$40,000. Applicants will be assessed by a panel based on their extent and degree of multicultural experience, including but not limited to international education and working experiences, as well as participation in prominent international organizations or events. The result will be announced before semester one starts and be awarded by end of semester two.

Life-long Learning Award
Graduates (associate degree or above) of Hong Kong Baptist University, HKBU-School of Continuing Education and United International College are entitled to a Life-Long Learning Award of HK$10,000 if they are being admitted to this programme. This award will be issued by the HKBU Department of Marketing in semester two.

The University of Sheffield
There are a number of scholarships ranging from £1,000-£5,000 which students may be eligible for:

Sheffield University Management School Scholarships
University of Sheffield Scholarships
International Student Scholarships

(a) Students may exit with an award of a Postgraduate Diploma in Global Marketing Management if they have completed and passed 8 required core courses (24 units) having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and the University of Sheffield in their respective semesters.

(b) The Master of Science in Global Marketing Management degree will be granted to students who have completed and passed all the 9 required core courses and the dissertation with a total of 36 units having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and the University of Sheffield in their respective semesters. 

This is an exempted course under the NON-LOCAL HIGHER AND PROFESSIONAL EDUCATION (REGULATION) ORDINANCE CAP 493 (Ref: 452359/452445). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

  1. The above information is for reference only and is subject to change without prior notice. Hong Kong Baptist University reserves the right of final decision and interpretation in case of any dispute.
  2. Please note that a non-refundable admission confirmation fee, including the first instalment of tuition fee plus other administrative fees must be paid upon acceptance of the admission offer.