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Master of Science (MSc) in Entrepreneurship and Global Marketing (This is a joint degree programme collaborated with Grenoble École de Management, France.)

School of Business

Study Mode Full-time: 1.25-year

Tuition Fee €15,000 (France Semester) and HK$124,000 (Hong Kong Semester)

Cut Off Date N/A

Year of Entry 2021 September

Funding Nature Self-financed

Application Deadline Application will be closed once the quota is filled.

Programme DirectorDr Clara KAN

Programme Office (852) 3411 7713  

Selection Process Interested applicants please visit the Programme's website at:

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award programme offered by the Department of Marketing, Hong Kong Baptist University and Grenoble École de Management on 15-month full-time study basis.

This programme distinguishes itself from other programmes by its international component. Students will study one semester in France and one semester in Hong Kong to develop a global mindset that fosters creativity and innovation. The official medium of instruction of the programme is English while providing students with an opportunity to be exposed to the French language in daily life.


It is designed for graduates from any discipline, regardless of nationality who wish to gain the entrepreneurial knowledge, mind-set and tools to evaluate and drive business opportunities and for those seeking graduate education to advance into managerial and leadership roles or to start an entrepreneurial career.


Programme Structure

Units Requirement 42 units
Required Courses 33 units
Business Project (or Academic Dissertation) 9 units
Study Curriculum The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses.

Academic QualificationApplicants should have a Bachelor’s degree or equivalent, or with a minimum of 180 ECTS credits, in any discipline from a recognised university or comparable institution.


Language Proficiency RequirementFor non-English native applicants, you need to meet the English requirement as stipulated below:

  1. An overall band score of 6.5 in International English Language Testing System (IELTS) exam, with not less than 6 in each component test; or
  2. TOEFL: IBT: 94 (minimum score of 22 in each band); or
  3. Cambridge Proficiency Exam: A, B or C; or
  4. Pearson Test of English (PTE): a minimum of 63.



GMAT and French language are not required for this programme.

An array of MSc in Entrepreneurship and Global Marketing scholarships and awards scheme is set up to reward excellent scholastic performance in their master programme studies.

Hong Kong Baptist UniversityScholarships/Tuition-waiver Award
It will be offered by Hong Kong Baptist University and Grenoble École de Management as follows:

  1. HK$25,000 each for students with GMAT score of 650 or above#;
  2. HK$50,000 each for students with GMAT score of 700 or above#;
  3. HK$50,000 for a student who start up a business by the end of the Programme^;
  4. HK$10,000 with academic excellence upon completing the Programme for top 3 students.


Lifelong Learning Award
Graduates (with an associate degree or above) of Hong Kong Baptist University, HKBU-SCE and UIC are entitled to a Life-Long Learning Award of HK$10,000 if they are admitted to this programme. This award will be issued by the HKBU Department of Marketing in semester two.

Seed Funding Support for Start-Up Projects

At the end of the programme, students will have the chance to pitch their business ideas to investors and potentially receive Venture Capital Funding to found their own company. Up to HKD1 million will be awarded to potential start-up projects.


Grenoble École de ManagementGrenoble École de Management Scholarships
There are a numerous of scholarships which students may be eligible to apply:
Please visit the Grenoble École de Management Scholarships website, where you will find information about it.

Eiffel Scholarship
The Scholarships may be offered subject to availability.
^The scholarship nominations are subject to final scrutiny and approval by the Programme Panel.

Unique Programme FeaturesA joint award Master’s degree issued by Hong Kong Baptist University and Grenoble École de Management

  • A unique international learning opportunity to cultivate students with creative approaches to entrepreneurial growth while in France and global marketing skills to maintain a responsible entrepreneurial business in the global era while in Hong Kong
  • An international advisory team of business and startup experts will provide students with hands-on coaching and guidance on start-up ideas and projects
  • Up to HKD1 million venture capital funding will be awarded to potential start-up projects
  • Non-local graduates of the programme may apply to stay and work in Hong Kong for 12 months.


GraduationThere are two levels of award:

  1. Students may exit with an award of a Postgraduate Diploma in Entrepreneurship and Global Marketing if they have completed and passed 12 required core courses (33 units) having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and Grenoble École de Management in their respective semesters.
  2. The Master of Science in Entrepreneurship and Global Marketing degree will be granted to students who have completed and passed all the 12 required core courses and the Business Project or Academic Dissertation with a total of 42 units, and having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and Grenoble École de Management in their respective semesters.


This is an exempted course under the NON-LOCAL HIGHER AND PROFESSIONAL EDUCATION (REGULATION) ORDINANCE CAP 493 (Ref. No.: 472820/472821). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. 

  1. The above information is for reference only and is subject to change without prior notice. Hong Kong Baptist University reserves the right of final decision and interpretation in case of any dispute.
  2. Please note that a non-refundable admission confirmation fee, including the first instalment of tuition fee plus other administrative fees must be paid upon acceptance of the admission offer.